FourKites Cookie Notice

Last Modified: June 26, 2019

This Cookie Notice explains how FourKites, Inc. and its subsidiaries collectively “FourKites ”, “we“, “us“, and “ours“) use cookies and similar technologies to recognise you when you visit https://www.fourkites.com or any other site which includes a link to this Notice (“Site“). It explains what these technologies are and why we use them, as well as your rights to control our use of them. This Cookie Notice does not apply to any cookies, identifiers or similar tracking technologies that we process in connection with the services that we provide to our business and corporate customers.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a Site. Cookies are widely used by Site owners in order to make their Sites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the Site owner (in this case, FourKites ) are ed “first party cookies”. Cookies set by parties other than the Site owner are ed “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the Site (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognise your computer both when it visits the Site in question and also when it visits certain other Sites.

Why do we use cookies?

We use first party and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Sites to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Sites. Third parties serve cookies through our Sites for advertising, analytics and other purposes. This is described in more detail below.

The specific types of first and third party cookies served through our Sites and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific Site you visit):

Types of cookie	Who serves these cookies	How to refuse
Essential Site cookies: These cookies are strictly necessary to provide you with services available through our Sites and to use some of its features, such as access to secure areas.	FourKites	Because these cookies are strictly necessary to deliver the Sites to you, you cannot refuse them. You can block or delete them by changing your browser settings however, as described below under the heading “How can I control cookies?”.
Performance and functionality cookies: These cookies are used to enhance the performance and functionality of our Sites but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.	FourKites	To refuse these cookies, please follow the instructions below under the heading “How can I control cookies?”
Analytics and customisation cookies: These cookies collect information that is used either in aggregate form to help us understand how our Sites are being used or how effective are marketing campaigns are, or to help us customise our Sites for you.	FourKites Google Analytics	To refuse these cookies, please follow the instructions below under the heading “How can I control cookies?”
Advertising cookies: These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.	FourKites Wistia Linkedin DoubleClick (Google)	To refuse these cookies, please follow the instructions below under the heading “How can I control cookies?” Alternatively, please click on the relevant opt-out link below: For Google Ads, you can update your settings by visiting https://adssettings.google.com/
Social networking cookies: These cookies are used to enable you to share pages and content that you find interesting on our Sites through third party social networking and other Sites. These cookies may also be used for advertising purposes too.		To refuse these cookies, please follow the instructions below under the heading “How can I control cookies?”

What about other tracking technologies, like web beacons?

Cookies are not the only way to recognise or track visitors to a Site. We may use other, similar technologies from time to time, like web beacons (sometimes ed “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our Sites or opened an e-mail that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our Sites to another, to deliver or communicate with cookies, to understand whether you have come to our Sites from an online advertisement displayed on a third-party Site, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Do you serve targeted advertising?

Third parties may serve cookies on your computer or mobile device to serve advertising through our Sites. These companies may use information about your visits to this and other Sites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details or other personally identifying details unless you choose to provide these.

How can I control cookies?

You have the right to decide whether to

accept or reject cookies. You can exercise your cookie preferences by clicking on the appropriate opt-out links provided in the cookie table above.

You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Site though your access to some functionality and areas of our Site may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit https://www.aboutads.info/choices/ or https://www.youronlinechoices.com.

How often will you update this Cookie Notice?

We may update this Cookie Notice from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Notice regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Notice indicates when it was last updated.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at privacy@fourkites.com.