Setting the Record Straight
Where the narrative gets it wrong, and understanding the FourKites difference.
FourKites hasn’t abandoned visibility. We built AI on top of it.
Visibility is the foundation the Intelligent Control Tower runs on: the FourKites Graph’s 11 years of cross-company data across 500K+ carriers is what makes our AI agents accurate. Without that data, AI agents are guessing.
You can build an AI Agent demo in-house. Running one at scale is a different job.
FourKites Digital Workers run on Loft and the FourKites Graph. That's 11 years of cross-company data an internal build can’t replicate.
In-transit tracking is where visibility starts, not where it ends.
In-transit tracking answers only one question: where is this shipment right now? It misses the 60-70% of the order-to-delivery lifecycle that happens before pickup and after delivery. FourKites tracks inventory across the full network, not just the lanes between two points.
Not all control towers are the same. Most run on your data alone.
Most supply chain control towers aggregate your own ERP, TMS, and WMS data into one dashboard. It's useful, but limited to what your systems already know. The FourKites Intelligent Control Tower™ runs on the FourKites Graph, live data from 500K+ carriers across {{countries}} countries, so it explains disruptions your internal systems can’t see coming.
Plenty of vendors sell agent platforms. Few have data to make them work in supply chain.
Generic agent studios connect to your ERP or TMS and automate workflows inside your own four walls. Supply chain problems are multi-party by nature so an agent needs external data to act, not just internal data to route tickets. FourKites Digital Workers run on the FourKites Graph’s cross-company intelligence.
Visibility isn’t a commodity. Most teams still call carriers for updates.
If visibility were commodity, every shipper would have 95%+ tracking coverage across carriers and modes, and nobody would be calling carriers for manual updates. Most large shippers still have real blind spots. FourKites has spent 11 years building the carrier network and data layer that makes true operational visibility possible
Predictive ETAs were chapter one. Execution is the real unlock.
Predictive ETAs tell you a shipment will be late; they don’t act on it. FourKites Digital Workers take the next step: rescheduling the appointment, notifying the customer, adjusting the dock plan — autonomously, generating 2.5M+ actions a month across production deployments.
FourKites doesn’t sit beside your TMS, WMS, and ERP. It sits on top of all of them.
FourKites is the orchestration layer that connects your TMS, WMS, and ERP. Your TMS doesn’t know a carrier is running late industry-wide; your WMS doesn’t know three inbound loads are hitting the same dock window. FourKites adds that cross-system, cross-company context without adding a seat.
Waiting for AI to ‘mature’ is a bet against your own competitiveness.
Waiting isn’t neutral. FourKites Digital Workers improve with every decision trace so early adopters compound an advantage competitors can’t buy back later. The technology is already running 2.5M+ actions a month across Fortune 500 supply chains; the open question is timing, not readiness.
Trusted by the world's largest supply chains.
One billion hours of operational work completed by AI agents over the next decade.
