Retailer penalties do not wait. Neither should your supply chain.
CPG companies operate under retailer compliance mandates, razor-thin delivery windows, and OTIF penalties that erode margin. Major retailers each run their own scoring systems, with penalties charged as a percentage of order value per incident. Teams process thousands of documents weekly and manually follow up with carriers on late shipments.


Supply Chain Bottlenecks in CPG / Consumer Goods
OTIF penalties
OTIF penalties from major retailers reaching 3-5% of order value, chargebacks up to $500 per incident
Document processing
Manual supplier document processing at scale across hundreds of supplier relationships
Customer service
Customer service teams buried in WISMO inquiries averaging 90+ minutes of manual research per response
Expedite spend
Expedite spend driven by ETA uncertainty, with premium shipments booked as insurance
Retailer compliance
Retailer compliance complexity across multiple scoring systems with different rules and penalties
Tariff pressures
Tariff pressures squeezing margins, making operational efficiency a survival requirement
35+ outcomes configured for CPG / Consumer Goods supply chains.
Lower OTIF penalties and protect revenue by catching at-risk shipments early instead of disputing chargebacks after the fact.
Every supplier document processed and linked to orders automatically. Zero manual data entry. For supplier-managed shipments, FourKites creates shipments and updates orders directly from these documents, eliminating manual shipment creation entirely.
ML-powered ETAs provide high-confidence arrival predictions. Tracy agents proactively alert on at-risk shipments days before the delivery window closes. Planners can reroute or accelerate standard shipments rather than creating new premium shipments, saving the cost delta.
Every customer gets proactive delivery updates, and repetitive 'where is my order?' calls disappear. Cassie monitors inbound inquiries, auto-resolves WISMO queries by pulling real-time tracking data, and replies with SLA-backed status updates by email or chat, escalating complex cases to a human agent with full context already attached.
Penalty claims validated and disputed with evidence in minutes, not hours — recovering costs that would otherwise go unchallenged.
Your logistics team never makes another carrier check call. Every exception resolved before it impacts delivery.
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Proven at
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Compliance Matrix Integrated:
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CPG supply chains deserve more than dashboards. They deserve outcomes delivered autonomously.
