CPG / Consumer Goods

Retailer penalties do not wait. Neither should your supply chain.

CPG companies operate under retailer compliance mandates, razor-thin delivery windows, and OTIF penalties that erode margin. Major retailers each run their own scoring systems, with penalties charged as a percentage of order value per incident. Teams process thousands of documents weekly and manually follow up with carriers on late shipments.

Supply Chain Bottlenecks in
CPG / Consumer Goods

OTIF penalties

OTIF penalties from major retailers reaching 3-5% of order value, chargebacks up to $500 per incident

Document processing

Manual supplier document processing at scale across hundreds of supplier relationships

Customer service

Customer service teams buried in WISMO inquiries averaging 90+ minutes of manual research per response

Expedite spend

Expedite spend driven by ETA uncertainty, with premium shipments booked as insurance

Retailer compliance

Retailer compliance complexity across multiple scoring systems with different rules and penalties

Tariff pressures

Tariff pressures squeezing margins, making operational efficiency a survival requirement

35+ outcomes configured for CPG / Consumer Goods supply chains.

Customer Fulfillment
OTIF Revenue Protection

Lower OTIF penalties and protect revenue by catching at-risk shipments early instead of disputing chargebacks after the fact.

Read more
Supply Resilience
Zero-Touch Supplier Document Processing

Every supplier document processed and linked to orders automatically. Zero manual data entry. For supplier-managed shipments, FourKites creates shipments and updates orders directly from these documents, eliminating manual shipment creation entirely.

Read more
Supply Resilience
Premium Shipment Spend Reduction via ETA Confidence

ML-powered ETAs provide high-confidence arrival predictions. Tracy agents proactively alert on at-risk shipments days before the delivery window closes. Planners can reroute or accelerate standard shipments rather than creating new premium shipments, saving the cost delta.

Read more
Customer Fulfillment
Curated Customer Experience & Resolution

Every customer gets proactive delivery updates, and repetitive 'where is my order?' calls disappear. Cassie monitors inbound inquiries, auto-resolves WISMO queries by pulling real-time tracking data, and replies with SLA-backed status updates by email or chat, escalating complex cases to a human agent with full context already attached.

Read more
Customer Fulfillment
Automated Retailer Penalty Dispute

Penalty claims validated and disputed with evidence in minutes, not hours — recovering costs that would otherwise go unchallenged.

Read more
Supply Resilience
24/7 Autonomous Carrier Follow-Up

Your logistics team never makes another carrier check call. Every exception resolved before it impacts delivery.

Read more
Digital Workforce

Meet Your Autonomous Agents

Sophisticated AI agents designed to handle specific manufacturing logistics tasks.
View all agents
Tracy
Carrier Operations
Overview:
Monitors every shipment. Detects delays before they escalate. Contacts carriers automatically. Updates stakeholders. The agent that never sleeps on your freight.
Track Record:
75% of exceptions resolved autonomously
Active across
CPG, manufacturing, retail, automotive, food and beverage
Tracy
Meet Tracy
Sam
Supplier Operations
Overview:
Reads and processes shipping documents from any format. Creates shipments from BOLs. Links documents to orders without manual entry.
Track Record:
70% reduction in manual document processing. 95%+ data extraction accuracy.
Active across
Manufacturing, industrial, consumer goods
Sam
Meet Tracy
Alan
Facility Operations
Overview:
Schedules, reschedules, and confirms appointments based on live ETAs. Resolves conflicts across multiple portals. Keeps docks at full utilization.
Track Record:
28% improvement in dock appointment adherence. 35% reduction in driver wait times.
Active across
Retail DC networks, manufacturing plants, 3PL facilities
Alan
Meet Tracy
Cassie
Customer Operations
Overview:
Answers customer inquiries instantly with real-time tracking data. Sends proactive delay notifications. Gathers dispute documentation automatically.
Track Record:
Customer response time reduced from 90+ minutes to under 30 seconds.
Active across
CPG, food and beverage, retail, consumer goods
Cassie
Meet Tracy
Polly
Compliance and Documentation
Overview:
Collects proof of delivery. Validates customs documentation. Routes documents to AP systems. Manages the PO lifecycle from issuance to close-out.
Track Record:
Zero-touch POD collection. Automated customs compliance documentation.
Active across
Global shippers, pharma, chemicals, food and beverage
Polly
Meet Tracy

Proven at
Enterprise Scale

Live with 1,600+ brands processing 3.2M shipments daily.
Coca-Cola
Unilever

Compliance Matrix Integrated:

Retailer OTIF compliance programs.
FDA regulations for food-grade CPG.
Customs and tariff compliance.

Explore Industry-Specific Stacks

View All

Pharma / Life Sciences

Hold regulated cold chain and chain-of-custody compliance from origin to hospital or pharmacy, monitor temperature and tamper at the package level for biologics and clinical supply, and track consignment inventory placed at customer sites.

Automotive

Safeguard just-in-time production with minute-level inbound component visibility, line-down risk prediction, and Tier 2/Tier 3 supplier reliability insight that flags disruptions before they reach the line.

Food & Beverage

Keep perishable and temperature-sensitive product in spec end to end, catch reefer excursions and mode changes mid-transit, and hit tight retailer OTIF windows at major grocery chains.

3PL / Logistics

Run visibility for every shipper client from a single platform, share live shipment status with any stakeholder in one click, and prove carrier performance with automated scorecards and document collection.

Industrial / Building Materials

Book heavyweight and parcel freight without hopping between carrier portals, track rail, intermodal, and barge movements in one place, and give customers a branded portal to follow their own orders.

Manufacturing

Keep production lines running by catching inbound material delays before they cause a line-stop, shrinking the WIP and raw-material buffers you carry against arrival uncertainty, and surfacing risk deep into your Tier 2 and Tier 3 supplier base.

CPG supply chains deserve more than dashboards. They deserve outcomes delivered autonomously.

The supply chains that adopt autonomous execution in the next 24 months will define the competitive standard for the next decade. The ones that do not will spend that decade trying to catch up.
Talk to an Outcome Advisor
Explore Outcomes