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Food & Beverage
The Coca-Cola Company — Answering 'Where's My Truck?' in Seconds with Tracy AI
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The Coca-Cola Company — Answering 'Where's My Truck?' in Seconds with Tracy AI
The Challenge
KeHE relied on a four-step phone relay across Sales, Customer Care, and Transportation to share shipment status. Manual ETA tracking took hours, with updates often arriving after delivery, and 6 to 20 drop points per shipment made tracking complex. The sales team was tied up on status calls instead of driving revenue.
Our Solution
KeHE uses FourKites Dynamic ETA and automated customer notifications to send proactive Departed Pickup, ETA, and Delivered alerts directly to retailers. Shipment-level location masking keeps competing customers' details private while still surfacing accurate stop-specific ETAs — purpose-built for KeHE's multi-drop fresh and organic distribution model across 16 distribution centers.
The Result
KeHE now automates more than 55,000 emails and 10,000 texts per week, maintains a 99% accuracy rate on order delivery, and gets 85% of orders to customers within one day or less — while removing non-value-add status work from the sales team so they can focus on revenue.
