Tyson — Lifting Domestic Freight Tracking from 73% to Over 97%

In 2024, Tyson faced low visibility on its domestic freight, with overall tracking well below target. The team recognized both an opportunity to improve customer service and a set of underlying problems — integration issues with carriers and reporting issues — that were likely suppressing the numbers and limiting the team's view of in-transit freight.

Tyson worked closely with its carrier-compliance and EDI teams and increased collaboration with FourKites to identify and fix root causes. The investigation surfaced three drivers of the low numbers: some carriers weren't sending EDI check calls; reporting data was skewed by short-haul shipments under 100 miles; and dedicated carriers using alternate SCAC codes weren't associated with the carrier in the system, so they weren't reporting.

Tyson improved tracking from 73% to more than 97%, and within that lifted Super Tracked performance by 7%. The gains came from systematically identifying and correcting the EDI, reporting, and carrier-association issues rather than from a single fix.