Carrier Tender
A carrier tender (load tender) is a formal offer from a shipper to a carrier to transport a specific shipment on a specific lane at a specific rate, typically transmitted electronically via EDI 204 or API, initiating the shipment lifecycle.
Why It Matters
The tender is the starting gun for every shipment. Tender acceptance rates, response times, and first-tender compliance are leading indicators of carrier relationship health and capacity availability. Declining acceptance rates signal that a carrier is pulling back from your lanes before you notice it in delivery performance.
The FourKites Perspective
The FourKites Graph tracks tender acceptance patterns by carrier and lane, providing early warning when acceptance rates decline. This is cross-company intelligence: if Carrier X is accepting fewer tenders from you and the Graph shows their volume is flat (meaning they are reallocating, not contracting), you have a capacity signal 2-3 months before it shows up in performance metrics.