Tama — Real-Time Visibility to Save Money and Stand Out

Tama, the world leader in manufacturing crop baling products and based in Israel, runs a seasonal supply chain producing and shipping in line with harvest schedules. The COVID supply chain crisis turned its logistics upside down: industry-wide mass shipping caused delivery delays, products weren't arriving on time, and Tama couldn't tell when goods would arrive. Customers grew stressed and began over-buying. As Global Supply Chain Manager Noga Bomzon put it, the team could only see that a container had shipped, not when it would actually arrive — a nightmare given that agricultural customers can't postpone baling or picking crops without losing money.

In 2021, Tama began using FourKites to track ocean shipments from Israel to North America, its largest market, immediately benefiting from accurate, dynamic ETAs. Within months of the pilot it expanded coverage to all global inbound and outbound deliveries. FourKites highlights at-risk shipments and delays before customers call, and proactively alerts the team to issues — for example, port congestion at New Orleans prompting a reroute to Houston. Shipment data updates automatically to internal and external stakeholders, and Tama customizes reports (such as color-coding late shipments red) within a single-pane-of-glass view that eliminates siloed data.

Tama lowered accessorial fees by acting on early delay warnings, saving months of delays and millions in late fees, lost product and lost customers. Reduced stockouts followed as resellers could self-serve up-to-date order status and plan remaining inventory. Overall supply chain performance improved through integrated, predictable data and faster decisions. The quality of location and arrival data let Tama offer a premium service competitors couldn't match, helping it stand out and attract new customers.